Course curriculum

  • 1

    Hello and introduction

    • Video sound tip

    • Welcome to your online course

    • Getting the most out of the course

    • Introducing your workbook
  • 2

    Module 1 - Why Email Is Great

    • 1.1 Why email is great and always will be

    • 1.2 The money's in the list
  • 3

    Module 2 - Building Your List

    • Welcome To Module 2 - Building Your List

    • 2.1 - Online ways to build your list

    • 2.2 - Offline ways to build your list

    • 2.3 - Exercise 1

    • 2.4 - The value exchange

    • 2.5 - Real life list building examples

    • 2.6 - Sign up forms: 6 top tips

    • 2.7 - Welcome emails

    • 2.8 - BONUS Welcome email flow examples

    • 2.9 - BONUS Example welcome emails

    • Quiz
  • 4

    Module 3 - Compliance Considerations

    • Welcome to Module 3 - Compliance Considerations

    • 3.1 - What do you need to know & where to find out more

    • 3.2 - Privacy policies

    • 3.3 - BONUS Privacy policy templates

    • 3.4 - Exercise

    • 3.5 - Double or single opt in?

    • 3.6 - Key takeaways

    • Quiz
  • 5

    Module 4 - What Emails You Should Send?

    • Welcome To Module 4 - What Emails Should You Send

    • 4.1 - Customer Lifecycle

    • 4.2 - Emails you should send

    • 4.3 - Example emails

    • 4.4 - Exercise

    • 4.5 - Key takeaways

    • Quiz
  • 6

    Module 5 - Email Template Design

    • Welcome To Module 5 - Email Template Design

    • 5.1 Start with a plan, get organised

    • 5.2 - Modular and handwritten templates

    • 5.3 - Designing your modular template - part 1

    • 5.3 - Designing your modular template - part 2

    • 5.4 - Handwritten templates

    • 5.5 - 10 Top tips for templates

    • 5.6 - Example template wireframes - confirmation email

    • 5.7 Example template wireframes - service launch email

    • 5.8 Example template wireframes - webinar email

    • 5.9 - Example abandoned cart template

    • 5.10 - Example newsletter template

    • 5.11 - Example re-engagement template

    • 5.12 - Exercise

    • 5.13 - Key takeaways

    • Quiz
  • 7

    Module 6 - Automations

    • Welcome To Module 6 - Automations

    • 6.1 - Introduction to Automations

    • 6.2 - Where to start and popular automations

    • 6.3 - Automation top tips

    • 6.4 - How to design your automation

    • 6.5 - Automation templates

    • 6.6 - Building your automation

    • 6.7 -Three sample automations you can copy

    • 6.8 - Exercise

    • 6.9 - Bonus: How to test your email automation

    • 6.10 - Key takeaways

    • Quiz
  • 8

    Module 7 - Email Reporting

    • Welcome To Module 7 - Email Reporting

    • 7.1 - BONUS: Introduction to email deliverability

    • 7.2 - Key Reports

    • 7.3 - Email Benchmarks

    • 7.4 - Exercise

    • 7.5 - BONUS Reporting template

    • 7.6 - Key Takeaways

    • Quiz
  • 9

    Module 8 - Technology

    • Welcome To Module 8 - Which email system is right for you?

    • 8.1 - Technology top tips

    • 8.2 - Example email systems, up to 2k records

    • 8.3 - Example email systems, up to 25k records

    • 8.4 - Example email systems, 25k records plus

    • 8.5 - Supporting tools and technology

    • 8.6 - Key takeaways

    • Quiz
  • 10

    Wrap up and what's next

    • Wrap up and what's next

    • Course survey (please complete)

With Natalie Rockall

from Total Email Marketing

Private Facebook Group Included

Once you've joined the course, you'll be given a link for a special Facebook Group just for people who have purchased the course.  In this group, you can post any questions about your email marketing, anything you're not sure of or stuck on and I'll personally reply to you.

Pricing options

Secure your course access in one payment or in three equal monthly instalments